A website that can not be found in the search engine results is like yin without yang; one thing can not function optimally without the other.
A shop can sell unique products, but without a high "page rank" it is anything but easy to reach large numbers of people in the right audience. Tauros Media has acknowledged the superiority of Google. With a few exceptions, all Tauros Media applications are developed to achieve the highest index in the world's most popular search engine. But there are other ways our search engine know-how might come in handy.
from A to S(EO)
Achieving the highest possible ranking in search engines is usually called SEO. This stands for Search Engine Optimization. Tauros Media has the tools to create an application for you from A to S (EO). To illustrate, an extensive process that can be followed, fully or partially:
One day you decide to follow the web shop hype, so you start looking for a professional development party that, together with you, can design a search engine friendly web shop. However, there are still a number of obstacles: the product range is not yet defined, the technical expertise is non-existent and the secret of the high rankings of all these successful online stores is far from being unraveled.
Tauros Media fills all voids, and will gladly help you. For example, in the concept development phase one of our SEO specialists can do an extensive keyword analysis. Keywords are terms that visitors enter in the Google search bar or the search bar of other search engines. Often-searched terms like "plane tickets" results in websites where this keyword appears. A website like planetickets.com shows up near the top, which means the website is better equipped for this keyword than many of its competitors.
Search engine friendly web design
After the product range and affiliated keywords of your future web shop have been decided on, the design phase follows. A search engine friendly web design is achieved by considering the ideal positioning of your keywords on the pages. Google crawls your web shop from top to bottom and currently assigns high values to bolded headers. Therefore they should be subtly highlighted in the design.
After the design phase follows the development phase in which the website is technically arranged so the web shop can easily be indexed by Google bots. These are robots that rate your site for Google based on an extensive set of parameters. We will check if the keywords you want to be found with are in the right proportion compared to the complete text. A website with a high rating will get a high page rank (PR) in the search engines. Examples of sites with a high page rank are Hyves (PR7) and Facebook but also Choosebeauty.nl, a comparison site for beauty products developed by Tauros Media.
SEO manual
The texts you provide can be optimized before, during or after the development phase. This can be done using the SEO manual Tauros Media has carefully compiled.
Once the website with its SEO content has been launched, the management phase can follow. This allows the site to be structurally provided with new content, which positively affects findability in search engines. This knowledge can also be brought into an SEO course that lasts half a day. Topics such as link building, Google Sand Box and on page and off page factors are all discussed in this comprehensive course.
Google Adwords
In the management phase, Tauros Media can also set up, implement and manage Google Adwords campaigns. With Google Adwords you can advertise your web shop on Google websites and other sites that use Google AdSense. These are ads based on keywords that are defined by the advertiser. As soon as one of these keywords is searched, the advertisement will appear above or besides the search results.
With Tauros Media you will have a knowledgeable SEO sparring partner with you at all times. Please contact us to see how we can support you in this or other media areas.
Tauros Media offers customized SEO services.
